Rick and Mortyhas become a cultural touchstone. Since the show premiered in 2013, it has been a huge part of the animation space and a ratings juggernaut for Adult Swim.Rick and Mortyfollows a teenager named Morty and an elderly mad scientist named Rick in a series of science fiction adventures.Drawing heavily fromBack to the Future,Futurama,andThe Simpsons,it’s no wonderRick and Mortyhas been a smash hit and continues to garner new fans, even despite controversy regarding its creator.
With hit shows, especially hit animated shows, comes merchandising.Rick and Mortyhave been the stars of ad campaigns for Wendy’s in the past and the show has even featured some questionable product placements. Their most interesting collaboration is likely the unexpected one with Adidas involving a shoe, leading to something unique for the franchise.
Rick And Morty & Adidas Joined Forces To Release The X Speedportal Boots
Two Gen Z Icons Collaborated
The ad campaign was meant to appeal specifically to Generation Z because of the age group’s fondness for sneakers and love forRick and Morty.
The collaboration was an effort between Adult Swim and Adidas with Dutch marketing firm TBWANeboko. The ad campaign was meant to appeal specifically to Generation Z because of the age group’s fondness for sneakers and love forRick and Morty, a show that’s still running strong. The ad campaign worked, asAdidas saw a 290% increase in net sales the first week the sneakers were released(viaTBWA).
The head of Adult Swim, Michael Ouwleleen, said in a statement that the 90-second ad blends all the creativity and humor ofRick and Mortyinto a memorable ad that pokes fun at both soccer stars and the irreverent science fiction show (viaCollider).
Where To Buy The Rick And Morty/Adidas X Speedportal Boots
Speedportal Boots Are Still On The Market
The Speedportal Boots are green and yellow andlook like the portals toother dimensions seen inRick and Morty. Since the sneakers debuted in 2022, they are not currently listed on the Adidas website but the Speedportal Boots are available on third-party websites like Ebay or Poshmark. The Speedportal boots are also available on Amazon. Prices vary, but most Speedboots cost between $45 and $120. Shoe sizes are understandably limited because sellers usually list one pair at a time.
Rick And Morty Is The Only Show That Can Break A Record Set By The Simpsons 17 Years Ago
Rick and Morty is the only show that could beat a 17-year-old Simpsons record, but The Rick and Morty Movie would have a hard time pulling this off.
The Speedportal Boots are a part of Adidas’ X Speed series. All the items in the series represent Adidas’ effort to end plastic waste as a portion of the sneaker is made with completely recycled materials. The Speedportal’s eco-friendly construction is indicative of a growing trend in fashion: creating ethically sourced products. Considering that Generation Z is keen on ethical shopping andRick and Morty, making the boots environmentally friendly is a smart move from both a sales and consumer perspective.
Rick and Morty
Cast
Rick and Morty is an animated science fiction series that follows the eccentric scientist Rick Sanchez and his impressionable grandson Morty Smith as they embark on perilous adventures across space and alternate dimensions. The show explores the impact of these exploits on Morty’s tumultuous family life and personal challenges.
