Jesse Eisenberg and Kieran Culkin rave about a viral drink while promoting their new movieA Real Pain. Written and directed by Jesse Eisenberg, his second feature following 2022’sWhen You Finish Saving the World, the upcoming film follows two mismatched cousins who reconnect for a trip to Poland to pay tribute to their cherished grandmother, though their journey takes an unexpected twist as long-standing tensions between them resurface against the backdrop of their family’s complicated past. Themovie stars Jesse Eisenbergand Kieran Culkin in lead roles alongside Will Sharpe, Jennifer Grey, Kurt Egyiawan, Liza Sadovy, and Daniel Oreskes.
While promotingA Real Pain,Jesse Eisenberg and Kieran Culkin tried a viral drink and raved about how good it is, with the latter rating it a 10. Watch the video below, which was shared bySearchlight Pictures UKon X:
Eisenberg and Culkin tried the spicy Diet Coke with pickle juice and jalapeños, a viral trend started by Dua Lipa. After Eisenberg initially poured an inadequate amount of pickled jalapeño brine, he tried a little more at Culkin’s insistence and was able to enjoy the full effect of the concoction.
What Jesse Eisenberg & Kieran Culkin Trying Viral Trends Mean For A Real Pain
They Are In The Midst Of Their Marketing Campaign
Jesse Eisenberg and Kieran Culkin trying the viral spicy Diet Coke means that they are in the midst of their marketing campaign forA Real Pain.The movie premiered to rave reviews at Sundanceand was subsequently acquired for a theatrical release by Searchlight Pictures. The studio is pulling out all the stops and getting creative with marketing the movie, including having the two stars engage in viral trends.Viral marketinghas worked very well for lower-budget movies for years, with recent examples includingSmileandLonglegs.
Jesse Eisenberg, Kieran Culkin & A Real Pain Cast On Filming In Poland [Sundance]
A Real Pain director Jesse Eisenberg and costars Kieran Culkin, Jennifer Grey, and Will Sharpe discuss exploring generational trauma in Europe.
Searchlight is promotingA Real Painaggressively sincethe film and its two stars have a real chance to make some noise during awards seasonand perhaps the Oscars.A Real Painreviewspraise the film as a deeply funny and emotionally impactful dramedy that showcases Eisenberg’s excellence as a writer, director, and actor. However, it’s Culkin who steals the show with his standout performance, which has been praised as career-defining and is garnering significant Oscar buzz.
Our Take On A Real Pain’s Creative Marketing Campaign
It Will Hopefully Help More Audiences See The Movie
Jesse Eisenberg and Kieran Culkin trying the spicy Diet Coke means thatA Real Pain’s marketing campaign is cleverly tapping into viral trends. This playful approach not only showcases the two stars' chemistry and amusing dynamic, but also broadens the movie’s appeal to a younger and more social media-savvy audience. By leveraging viral trends,A Real Pain’s marketing campaign can potentially reach a wider audience beyond traditional moviegoers, hopefully helping the funny and heartfelt film gain the recognition it deserves and boosting its visibility during awards season.
A Real Pain
Cast
A Real Pain explores themes of identity and loss as two estranged families confront their shared and tumultuous pasts. Through intertwining narratives, the film delves into the complexities of familial relationships and the enduring impact of unresolved grief.
