Nickelodeonhas added two brand-new elements to the 98th Macy’s Thanksgiving Day Parade, andScreen Rantis proud to offer an exclusive first look. The parade takes place on Thursday, November 28,debutingPAW Patrol’s"Marshall" Balloon andDora’sFantastical Rainforest Float.Nickelodeon is thrilled to welcome their latest additions, promising the characters will come to life and capture fans of all ages. However, they won’t be the only animated favorites flying over the streets of New York.
TheSpongeBob SquarePantsBalloon returns with an added surprise. To celebrate the show’s 25th anniversary, it will feature a yellow electric-powered carriage drawn by Gary the Snail. Meanwhile, theTeenage Mutant Ninja TurtlesFloat reappears with a vibrant multilevel design inspired by the Paramount Plus series,Tales of the Teenage Mutant Ninja Turtles. Check out a sneak peek of the new elements below, and see them live at the Macy’s Thanksgiving Day Parade in November.
Paw Patrol’s “Marshall” Balloon
The Macy’s Thanksgiving Day Parade Is Marshall’s First Appearance
Marshall,the heroic firefighter dalmatian pupfrom PAW Patrol, takes to the streets and will join this year’s Parade and soar above the New York City skyline Thanksgiving morning. This lovable pup is sure to save the day and delight live spectators and viewers across the country.
PAW Patrol: The Dino Movie - Release Date, Cast, Story & Everything We Know About PAW Patrol 3
Nickelodeon and Paramount have confirmed the pups of Adventure Bay will return to the big screen in PAW Patrol 3, and here’s everything we know.
Dora’s Fantastical Rainforest Float
The Float-Ballon Hybrid Is Inspired By Paramount Plus' New Dora Series
Alongside Marshall, Dora, the first Latina character to ever appear in the Parade, and her friends, including Boots, Map, and Backpack, will bring the wonders and fun of the rainforest to the streets of New York with DORA’s Fantastical Rainforest, a vibrant, eye-catching float and balloon hybrid element.
More About The Macy’s Thanksgiving Day Parade
The Parade Was First Held In 1924
The Macy’s Thanksgiving Day Parade was first held on July 12, 2025 in New York City. Originally known as Macy’s Christmas Parade, the event was created to promote the opening of the world’s largest store. The route lasted 6 miles, starting on 145th Street in Harlem and ending in Herald’s Square. It has changed course multiple times over the years, and now has 2.5 miles of public viewing.
The event includes activities for all ages and is known for its character balloons, marching bands, celebrity appearances, live music, and more. Previous performers include Gwen Stefani,Mariah Carey, Jon Batiste, Diana Ross, and Cher. Spanning over a century, Macy’s Thanksgiving Day Parade has become a staple of the holiday season and an annual tradition for families around the globe.
