My Lady Janehas prompted a massive campaign for its renewal.My Lady Janeis a Prime Video historical fantasy series that tells the story of Lady Jane Grey and her husbandGuildford, who have to fight against jealous criminals after Jane is unexpectedly crowned queen.My Lady Janeseason 1was released in June of this year and ran for a single, eight-episode season. Its cast features Emily Bader, Edward Bluemel, Anna Chancellor, Rob Brydon, Kate O’Flynn, Henry Ashton, Dominic Cooper, and Oliver Chris.
Now, aChange.orgpetition demandsMy Lady Janebe brought back for season 2. This petition, urging Prime Video to renew the series, has over55,000 signatures at the time of writing.The petition stated the demands clearly, saying, “We are calling upon Amazon Prime to listen to the voices of fans around the globe and confirm the renewal of ‘My Lady Jane’ for a second season.” In addition to the petition, those supporting it also created aSave My Lady Janewebsite and a GoFundMe page.
My Lady Jane’s Cancelation Explained
My Lady Jane Was Well-Reviewed
The Change.org petition included video testimonials from fansofMy Lady Jane. One viewer said they wanted Prime Video to reconsider, and “who says it won’t gain more traction duringseason 2.” Another viewer called it"a breath of fresh air," noting that the Prime Video series filled in thepost-Bridgertonseason 3gap for them. Another petitioner noted that they “truly want to see where Guildford and Jane’s story goes,” expressing their enthusiasm towards the acclaimed show.
The cancelation came somewhat as a surprise for viewers, asMy Lady Jane’s reviews were extremely positive.
This petition comes after Prime Video announced last month thatMy Lady Janewould not be renewed for season 2. The reasoning was that the series did not gain enough viewership to make it into Nielsen’s top 10 for streaming originals. The cancelation came somewhat as a surprise for viewers, asMy Lady Jane’s reviews were extremely positive. ItsTomatometer sits at 95%while its audience Popcornmeter came out to 90%.
Why My Lady Jane May Have Struggled
The fact that one of the petitioners mentionedBridgertonin talking about their love of the cancelled seriesindicates the overlapping audiences with the Netflix show. LikeBridgerton,My Lady Janeis also a period piece based on a bookand features romance as a main selling point, making the Prime Video series appealing to a similar audience. Thus, there was the assumption that the closeness to the Netflix hitmight boostMy Lady Janeas Prime Video could promote it to an overlapping crowd.
Amazon Canceling Its Most Promising Bridgerton Rival Is A Huge Mistake
Though few streaming TV shows have been as successful as Bridgerton, Amazon Prime could have come close with its newly canceled series.
However,My Lady Jane’s close release to the Netflix series may have backfired.Bridgertonseason 3, part 2 was released on June 13, just two weeks before Prime Video released their romance series. Based on the Netflix global top 10 at that time,season 3 was at the top of the chart whenMy Lady Janewas released and was still no. 4 the following week. As a result, thefanbase who could appreciate both shows may still have been bingingBridgertonover at Netflix, driving viewership away from the Prime Video show.
Movies and shows with period settings tend to be expensive due to the costumes and historical set design, so it’s possible the low ratings forMy Lady Janewere not justifiable for a renewal.
On the Prime Video side,My Lady Janewas released in the first half ofThe Boysseason 4. Although it’s less likely to have viewership overlap withMy Lady Jane, the weekly release for the superhero show was a far bigger deal for Prime Video than the latter. As a result,Prime Video may have spent much more of its publicity onThe Boys, hurting the epic fairy tale show’s exposure.
7.8
7.7
Bluebird Is Dead
Right now, thepush to bring backMy Lady Janeis only an online petition,while Prime Video has yet to comment. However, the fact that so many fans are rallying behindMy Lady Janecan still be seen as a good sign. Perhaps the push from the show’s loyal audience might be enough for the streamer to at least consider giving the show a new life, or be picked up by another interested network.
My Lady Jane
Cast
My Lady Jane is a Prime Video original series created by Gemma Burgess. The story is a “what if” style story of English royal history where King Henry VIII’s son Edward, Lady Jane Grey, and her husband Guildford all survive their real-life deaths. In the retelling of history, Jane Grey takes center stage, becoming queen and immediately finding herself facing nefarious villains.
