Wolfssets a major streaming record for Apple TV+. Written and directed by Jon Watts, known for the MCU’sSpider-Mantrilogy, the new action comedy follows two fixers who prefer to operate as lone wolves, but are forced to work together when they are hired for the same job. George Clooney and Brad Pitt, reuniting fifteen years after theOcean’strilogy, lead theWolfscastalongside Amy Ryan, Austin Abrams, Poorna Jagannathan, Zlatko Burić, Richard Kind, and Frances McDormand.
Now, following its release on September 27, Brad Pitt and George Clooney’s new action comedy has set a major streaming record. PerDeadline,Wolfshas become the most-watched movie in the history of Apple TV+. Though exact figures weren’t provided, sources say the film increased viewership on the platform by nearly 30% week-over-week, with the most significant viewership surges occurring in the US, UK, Canada, Australia, Italy, Mexico, Brazil, and Germany.
What Wolfs' Streaming Success Means For Apple TV+
Will More Releases Follow The Same Strategy?
There has been an ongoing back-and-forth between theatrical and streaming releases, and nowhere is this more evident inWolfs' release strategy.The movie was originally set for a wide theatrical releasebefore transitioning to a straight-to-streaming release. However, a compromise was reached and this was altered to a limited theatrical release in the United States on September 20 before its streaming debut on Apple TV+ a week later. With theatrical releases becoming increasingly costly and unpredictable, Apple TV+ has found success with streaming.
Wolfs Review: Apple Has Done This George Clooney & Brad Pitt Comedy A Huge Disservice [Venice]
It seems Clooney, Pitt, and director Jon Watts figured out what they needed to make Wolfs was their version of a Shane Black movie, Christmas and all.
WithWolfsonly receiving a limited theatrical release, and going on to become the most-watched movie in the history of Apple TV+,the streamer could take a similar approach with some of their upcoming releases. They already are with Steve McQueen’sBlitz, which will be released in select theaters on November 1 before hitting Apple TV+ on November 22.Brad Pitt’sF1movieis currently set for a wide theatrical release on July 11, 2025, but after the streaming success ofWolfs, Apple TV could pivot to a similar limited theatrical release strategy.
Our Take On Wolfs' Streaming Success
It Seems Like A Consolation Prize
Starring Brad Pitt and George Clooney, it seemed thatWolfswas worthy of a wide theatrical release. However, it only received a limited theatrical release before its streaming debut, robbing it of a chance to become a box-office success. While Apple TV executives are enthused by the results,Wolfs' streaming success seems like a consolation prize compared to what it could have been at the box office.
Wolfs
Cast
Wolfs is an action-thriller film written and directed by Jon Watts, and sees the on-screen reunion of Brad Pitt and George Clooney after nearly fifteen years. The film centers on two fixers who are brought together when they’re both hired for the same job.
