As many are aware, the United States has significantly increased tariffs on imported goods, a change that evenDC Comicshasn’t escaped unscathed. Tariffs essentially raise the cost of products coming from other countries for both businesses and consumers. However, DC is taking steps to help lower prices.
DC Comics is ramping up its focus on young readers in July 2025, spotlighting a range of graphic novels for middle-grade, young adult, and early readers. However, the publisher is also mindful ofthe ongoing tariffs and how rising pricescould negatively impact young audiences.
To support retailers, and in turn help keep prices lower for readers,DC is launching a special 10% backlist sale on 97 titles, including YA and middle-grade graphic novels, Webtoon, and manga series, available through Lunar Distribution, Universal Distribution, and Diamond UK until April 11.
DC Responds to US Tariffs With“Anti-Tariff”Initiative
Main Cover by Sara Kipin forPoison Ivy: Thorns TP(2021)
This backlist discount is being described as an“anti-tariff,”serving as a strategic price break amid rising costs.A full list of qualifying graphic novels can be found at the end of the article. Notable titles included in the backlist are theTeen Titansgraphic novels by Kami Garcia and Gabriel Picolo, severalTeen Titans Go!books, and various volumes from theDC Super Hero Girlsline. Recent releases such asBardaandThis Land is Our Land: A Blue Beetle Story, thePrimermiddle-grade series, and titles from DC’s Webtoon and manga lines will also be part of the sale.
DC is further sweetening the deal for retailers: those who purchase 20 or more books from the backlist will receive a freeTeen Titans/Teen Titans Go!double-sided header card for their DC Compact Comics display, or they can purchase the card separately for $35. In short, DC’s anti-tariff initiative is great news across the board. Retailers save money with lower per-book costs,resulting in better profit margins and reduced prices for consumers.Ultimately, this makes graphic novels more accessible to young readers, as stores will be more inclined to stock affordable books for kids and teens.
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Will Marvel Comics Jump on the Anti-Tariff Bandwagon?
Main Cover by Jeffrey Brown forBatman and Robin and Howard#1 (2024)
DC’s backlist discount is a smart and commendable move, especially as it supports their younger reader base with a generous 97 titles included in the promotion. By launching this initiative, DC is actively pushing back against the impact of rising tariffs, offering a practical solution that benefits both retailers and readers. This proactive approach naturally raises the question of whether Marvel will respond with a similar strategy, as they too are being affected by the increasing costs of imported goods. Even ifMarveltakes a different approach, followingDC’slead could help ease the burden on consumers and retailers alike.
Batman And Robin And Howard
Batman And Robin And Howard: Summer Breakdown
DC Super Hero Girls: Hits And Myths
Diana And Nubia: Princesses Of The Amazons
Teen Titans Go! Box Set 1: TV Or Not TV
Teen Titans: Robin
Teen Titans: Starfire
The Mystery Of The Meanest Teacher: A Johnny Constantine Graphic Novel
The Strange Case Of Harleen And Harley
Victor And Nora: A Gotham Love Story
Zatanna: The Jewel Of Gravesend
From Marvel to DC, the Comics Industry Will Be Impacted by New U.S. Tariffs
The Trump Administration’s tariffs on imported goods are about to have major consequences on the economy and the comic industry is going to feel it.
